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Editorial Standards & Ethics Policy

Effective Date: 20 March 2026

Company information

NowPWR is a subsidiary of Ivx Group Ltd (company reg: 17080224), registered address: Suite 70, 60 Tottenham Court Road, London, W1T 2EW, United Kingdom.

1. Mission and Core Values

NowPWR is committed to delivering high-quality, independent journalism that focuses on “untold stories”—narratives and perspectives often overlooked or refused by mainstream media outlets. Our mission is to provide a dedicated space for real stories, real problems, and real conversations. To maintain the trust of our readers and the integrity of our brand, we adhere to the following rigourous editorial standards and ethical principles.

2. Accuracy and Fact-Checking

The pursuit of truth is our primary obligation. NowPWR strives for accuracy in all its reporting, including news articles, videos, podcasts, and social media content.

  • Verification: We verify facts through primary sources, official documents, and eyewitness accounts whenever possible.
  • Context: We provide the necessary context to ensure that facts are not misinterpreted or presented in a misleading manner.
  • Standards for Claims and Evidence: We avoid overstatement and sensationalism. We use precise language (e.g., “alleged,” “according to,” “documents show”) and we do not present speculation as fact. We seek documentary or on-the-record support for serious claims whenever possible.
  • Pre-Publication Review: For sensitive, high-impact, or investigative pieces, editors may require additional review steps (e.g., source verification, legal/defamation risk review, or chronology checks) before publication.
3. Corrections, Clarifications, and Updates (How We Fix Mistakes)

NowPWR takes mistakes seriously. When we get something wrong, we fix it promptly, transparently, and in a way that respects readers’ right to accurate information.

  • How to Report an Error: Readers can report errors via nowpwr.com (including any contact forms provided) or by responding through the channel where the content appears (where available). Please include a link, the specific passage, and what you believe is incorrect.
  • Our Review Process: The editorial team reviews reported issues as quickly as possible, checking original notes, recordings, documents, and source material. Where needed, we contact relevant sources for confirmation.
  • Corrections vs. Clarifications vs. Updates:
    • Correction: A factual error (names, dates, figures, quotes, locations, attributions, or other verifiable facts) will be corrected.
    • Clarification: Where wording could reasonably mislead, we may clarify without changing the underlying facts.
    • Update: When a story develops, we may update content to reflect new information, clearly indicating what changed where appropriate.
  • How We Present Corrections: Substantial corrections or clarifications will be clearly noted within the updated content (and/or in a dedicated correction note). Minor fixes (e.g., typos that do not affect meaning) may be made without a formal note.
  • Social and Distributed Content: If a significant error is shared on social media, newsletters, or other distribution channels, we will make reasonable efforts to correct the record there as well (e.g., updated post, follow-up note, or deletion and re-post with a correction).
  • Accountability: We use corrections as a learning tool to improve our reporting and editorial processes.
4. Impartiality and Fairness

While NowPWR covers stories that challenge the status quo, we maintain a commitment to fairness.

  • Diverse Perspectives: We aim to represent a broad range of views, particularly when reporting on controversial political or business matters.
  • Right of Reply: When making serious allegations against an individual or organization, we will make a good-faith effort to seek a response and include their perspective within the story.
  • Distinction between Fact and Opinion: We clearly distinguish between straight news reporting and analysis or opinion pieces.
  • No Agenda-Driven Distortion: Pursuing untold stories does not mean forcing a narrative. We follow the evidence and present material facts even when they complicate or challenge the premise of a story.
5. Independence and Integrity

Our editorial decisions are made independently of commercial or political interests.

  • Conflicts of Interest: Editorial staff must disclose any potential conflicts of interest that could influence their reporting.
  • Gifts and Favors: Staff are prohibited from accepting gifts, payments, or favors that might compromise their professional judgment or the appearance of impartiality.
  • Sponsorship: Any sponsored content or “advertorial” material will be clearly labeled to ensure readers are aware of its commercial nature.
  • Journalistic Integrity: We do not fabricate, manipulate, or misrepresent facts, quotes, images, audio, or video. We do not plagiarise. We attribute material fairly and we are transparent about what we know, what we don’t know, and how we know it.
  • Separation of Editorial and Commercial: Advertising, sponsorship, partnerships, and commercial considerations must not influence editorial decisions, story selection, headlines, or conclusions.
6. Privacy and Public Interest

NowPWR respects the right to privacy but balances this against the public’s right to know.

  • Public Interest Test: We will only intrude upon an individual’s private life if there is a clear and legitimate public interest, such as exposing crime, corruption, or hypocrisy.
  • Vulnerable Individuals: Special care is taken when reporting on children or victims of crime to avoid causing unnecessary harm or distress.
7. Sourcing and Confidentiality
  • Attribution: We credit other media outlets and sources for their work.
  • Anonymous Sources: We prefer to name our sources. However, we may grant anonymity to sources who provide vital information but face a genuine risk of harm. In such cases, the information must be verified by at least one other independent source or corroborating evidence.
  • Working With Local Knowledge: For global and local reporting, we aim to use sources with direct, on-the-ground understanding and to reflect relevant cultural, historical, and legal context. We avoid “parachute journalism” assumptions by consulting local experts and correspondents where possible.
8. Harm and Offense

As a global content creator, NowPWR covers stories that may be distressing.

  • Graphic Content: We avoid the use of gratuitous violence or offensive imagery. When graphic content is necessary to tell a story of significant public interest, we will provide appropriate warnings to our audience.
  • Hate Speech: NowPWR does not tolerate or publish hate speech, discrimination, or content that incites violence.
9. Complaints Procedure

We value the feedback of our readers. Any individual who believes NowPWR has breached these editorial standards may submit a formal complaint via our website at nowpwr.com. All complaints will be reviewed by our editorial team, and a response will be provided in a timely manner.

10. Global Reach and Local Knowledge

Our correspondents based around the world are expected to uphold these standards while applying local knowledge and cultural understanding. This ensures our global stories are reported with the nuance and sensitivity required for a diverse, international audience.