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Privacy Policy

Last Updated: 20 March 2026

Welcome to NowPWR. We are committed to protecting your personal data and being transparent about how we collect and use it. This Privacy Policy explains how NowPWR (“we”, “us”, or “our”) manages your information when you visit our website (nowpwr.com) and engage with our news content and services.

1. Who We Are

NowPWR is a content creation and news organisation dedicated to covering untold stories and providing a platform for real conversations. We operate the website nowpwr.com. NowPWR is a subsidiary of Ivx Group Ltd (company reg: 17080224), registered address: Suite 70, 60 Tottenham Court Road, London, W1T 2EW, United Kingdom. We are based in the United Kingdom and comply with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For the purposes of the UK GDPR, NowPWR is the data controller responsible for your personal data.

2. The Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: Includes first name, last name, or username.
  • Contact Data: Includes email address and any information provided when you “Connect with us” (for example, the contact details you submit via the form and the content of your message).
  • Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform.
  • Usage Data: Includes information about how you use our website, news articles, and video content.
  • Marketing and Communications Data: Includes your preferences in receiving newsletters or updates from us.
3. How We Collect Your Data

We use different methods to collect data from and about you, including:

  • Direct Interactions: You may give us your Identity and Contact Data by filling in forms on our site or by corresponding with us by email.
  • Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment and browsing patterns. Please see our separate Cookie Policy for further details.
  • Third Parties: We may receive technical data from analytics providers such as Google.
4. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:

  • To provide news updates and our services: Delivering news content, videos, and podcasts, and (where you ask us to) sending you news updates and newsletters.
  • To respond to inquiries: Using the contact details you submit via our “Connect with us” form (and any information you include in your message) to reply to you and handle your request.
  • To manage our relationship with you: Notifying you about changes to our policies or asking you to leave a review or take a survey.
  • To improve our website: Using data analytics to improve our content, marketing, and user experience.
  • Consent: Where you have opted-in to receive our newsletter or other updates.
5. Legal Basis for Processing

Under the UK GDPR, the lawful bases we rely on for processing this information are:

  • Your consent: For example, where you opt in to receive news updates/newsletters. You can withdraw your consent at any time by contacting us or by using any unsubscribe option provided in our messages.
  • Legitimate interests: For example, where it is necessary to operate our website and news services, understand how our content is used, keep our services secure, and respond to messages submitted via the “Connect with us” form—provided your interests and fundamental rights do not override these interests.
  • Compliance with a legal obligation: Where we need to comply with a legal or regulatory obligation.
6. Data Sharing and International Transfers

We may share your personal data with internal and external third parties, such as IT service providers and professional advisers.

As NowPWR has correspondents based around the world to provide local knowledge of global stories, your personal data may be transferred to or accessed from countries outside the United Kingdom. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • Transferring data to countries that have been deemed to provide an adequate level of protection for personal data.
  • Using specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.
We limit access to your personal data to those employees and partners who have a business need to know. Measures we use include, where appropriate:

  • Access controls and least-privilege permissions for systems handling personal data.
  • Encryption in transit (e.g., HTTPS) and, where appropriate, encryption at rest.
  • Routine monitoring and maintenance to help protect against unauthorized access.
  • Procedures to handle suspected personal data breaches and, where legally required, to notify affected individuals and the relevant regulator.
8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. In general:

  • “Connect with us” form submissions (contact details and message content): We typically retain this information for up to 12 months after the last interaction to allow us to respond, follow up, and keep an audit trail of communications, unless a longer period is required to handle a complaint, dispute, or legal claim.
  • News updates/newsletter subscription data (e.g., email address and preferences): We retain this data for as long as you remain subscribed and for a short period afterward (typically up to 30 days) to process unsubscribe requests and maintain suppression lists so we respect your marketing preferences.
  • Technical and usage data (e.g., analytics logs): Retention periods vary depending on the tool/provider and configuration; we keep this data only as long as needed for analytics, security, and performance purposes.
    We may retain certain information for longer where necessary for legal obligations, to establish, exercise, or defend legal claims, or for regulatory reasons.
9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data.
  • Request correction (rectification) of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data (particularly where we rely on legitimate interests).
  • Request restriction of processing your personal data.
  • Request transfer (data portability) of your personal data (where applicable).
  • Right to withdraw consent at any time where we rely on consent.

If you wish to exercise any of these rights, please contact us. You also have the right to make a complaint at any time to the UK Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (see https://ico.org.uk/). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us via our website at:
Website: nowpwr.com
Email: legal@nowpwr.com